Thoughtful creative that balances storytelling with commercial performance.
I partner with fashion, beauty, lifestyle, and luxury brands to develop campaigns, elevate e-commerce photography,
and create cohesive creative across every customer touchpoint.
Whether you're launching a new collection, refreshing your PDP imagery, or looking for creative leadership, I work collaboratively with internal teams and production partners to bring ideas to life.
Recent experience: Veronica Beard • Hearst (ELLE, Harper's Bazaar, Esquire, Town & Country) • Roller Rabbit • Metta Society
Campaign Art Direction
From the first creative conversation to the final image, I help brands develop campaigns that tell compelling visual stories. I collaborate closely with photographers, stylists, producers, and creative teams to shape concepts, guide production, and bring each shoot to life.
Creative concept • Casting • Shot planning • Location scouting • Production
E-Commerce Art Direction
Commerce imagery should inspire confidence as much as it showcases a product. Drawing on my experience leading PDP creative at Veronica Beard, I partner with merchandising, styling, production, and post-production teams to create photography that feels elevated, intentional, and consistent with the brand.
PDP imagery • Model direction • Styling • Image sequencing • Creative oversight
Creative Across Channels
The strongest campaigns don't stop at the photoshoot. I help extend creative across email, homepage, social, retail, and event experiences so every customer touchpoint feels connected.
Email marketing • Homepage design • Paid social • Organic social • Retail graphics • Event collateral • Digital marketing assets
